Self Service Tourism Market Analyzing And Management Strategy

With the fast development of economy and civilization,the public’s spiritual needs have increased.Travel,being an importance mean for self-relaxing and tension adjustment is favored by majorities.Traditional travel services provided by travel agencies cannot meet customers’ anticipations for singularity and the weaknesses in the current system have been gradually magnified.Nowadays,self-help tour has attracted the public’s attention.People are adapting to this novel way of traveling and it showed great potential.However services associated with self-help tour are not well developed.Therefore,under the present situation which self-help tour is vastly developing and yet lacking of found service system,this study reveals the possibilities of whether traditional management model can or cannot accommodate the current development of the travel market.The first section includes background,research strategy,methods and research goals.The second section defines the research scope according to the preliminary studies on the new public administration theory and tourism planning theory as well as current researches on self-help tour and travel services.The third section explains the situation and drawbacks of the current travel market.The fourth section further analyses the existing problems.The fifth section discusses the necessity of establishing self-help tour service system and provides the aims and developing strategies.Key points under each subsystems are also discussed.This study provides solutions for the management of travel destination,transportation,food and accommodation,self-help tour website resource,as well as public rights and assistant for self-help tour regarding to the present situation.Systematic solutions are provided on aspects including the government,transportation and accommodation,travel destination,self-help tour guide system,legal agencies and travel information and resources.Moreover,this study recommends official agencies establish self-help tour service platform and use the successful model of online shopping as an example to easy the increasing demand of the travel market.