Study On The Development Of The Berry Fruit Industryin Beidun Town,Heping County

Characteristic Agriculture is the main industry developed in future agricultural social economy,which efficiently applies the local conditions including local geography,products,industries,resources,and climates based on the new effective agriculture with solid brands,sizes and competitive advantages.Recently,the industry of Passiflora Edulia Sims from Beidun Town,Heping County is taking a rapid development and has become the Characteristic Agriculture which plays an important role in the local economic development.However,this industry also is also encountering the problem that slows it down which requires appropriate options to motivate its long term development.Therefore,the author tries to analyze the current condition of the industry of Passiflora Edulia Sims from Beidun Town,Heping County by this thesis and attempts to locate the strategies of the industrial problems so as to improve the industrial competition in the market and motivate the local agricultural development along with the income increase of local farmers.This thesis will apply methods of data studies,survey method and case study to discover the problems and reasons of the industry of Passiflora Edulia Sims from Beidun Town,Heping County based on reading a lot of books and articles and the summary of the national and international advanced researches.The current problems include the insufficient construction of the orchards infrastructures,incomplete system of the market,less leading enterprises and connection with farmers,insufficient investment on the researches and low development of industrialization,insufficient marketing promotion and brand recognition,incomplete system of industrial supervision and the guarantee of products qualities,less breeding categories etc.Therefore,the author proposes a series of strategies as follows.Firstly,the government shall increase the guidance and support of the industry.Secondly,the market system construction should be carefully considered and complete the exact development schedule for the industry of Passiflora Edulia Sims.Thirdly,the leadingcompanies in this industry will be encouraged to develop their promotions and a variety of agricultural cooperated economic associations will be supported to construct and increase.Fourthly,scientific education and professional training will be promoted to train more professionals.Fifthly,the marketing promotion will be enlarged to make the brand recognition.Sixthly,practitioners will be encouraged to make the innovation and inventions to support the industrial development.Seventhly,the standardization system should be established to guarantee the products qualities.Last but not least,the agricultural information platform should be accelerated to set up so as to complete the agricultural information service system.Through this thesis,the author expects to draw the attention of more researches and make some contribution to the analysis of this area.