Comparative Study And Analysis Of The Soft Drinks Industry In China And Uzbekistan

The soft drinks industry in China has achieved remarkable growth in the recent past of between 9%to 12%,and which has outpaced the country’s GDP of approximately 7%.This study way therefore carried out to get an understanding of China’s soft drinks industry and why they have a competitive market share in terms of trade-off volumes and sales.The report mainly analyzes production and development of China’s soft drinks industry;the current market environment and the competitiveness of enterprises of soft drinks industry;the market development of major sub-segment products of the soft drinks such as fruit juices,tea beverages,bottled mineral water,carbonated drinks;and the operations of leading companies in the soft drinks market here in China that gives them a competitive advantage over their competitors.This report mainly relied on documented data for quantitative analysis and evaluation of past reports from different entities in this sector.Data were collected from the Chinese government publications,industry associations,industry publications and reports from different global market research firms.The report,from the analysis carried out,established that China’s soft drinks industry,despite the slow growth in the past two to three years,have achieved remarkable growth rates,and it has seen an annually average growth rate of about 10%in the past decade.The industry has recently seen a shift from carbonated soft drinks to more healthier and natural drinks such as fruit and vegetable juice and bottled mineral water.Although the market is saturated with different brands of soft drinks,players in the sector have adopted different innovations to stay competitive and to maintain or improve their market share.The role of government is seen in the policies that they have introduced in the sector,now totaling over 1500,to ensure that food and drinks safety is of high standards and therefore building consumer confidence in the soft drinks that they consume.Major players in the sector such as Coca Cola,Pepsi,Nongfu Springs and others have used their economies of scale and high efficiency to maintain and grow their market share and this has posed difficulties to the entry of new players into the sector.The new trend now in China’s soft drinks industry is the concept of Mergers and Acquisitions(M&A’s)particularly by foreign investors.This is aimed at getting access into China’s booming soft drinks industry and also taking advantage of China’s favorable business environment to achieve individual enterprise’s economic growth.Ultimately,it is the researcher’s belief that the report will allow its readers to fully and accurately grasp market and development trends of the soft drinks industry here in China.The conclusion is that developed experience of soft drinks industry in China will useful for suggestions and consulting for developing soft drinks industry in Uzbekistan from raw materials,market share,and technical innovation.The Uzbekistan government and soft drink producers could improve soft drink’s technical level,market competitiveness to increase export sales&profitability.