The Risk Analysis Of Chinese Manufacturing Enterprises’ Direct Investment In ASEAN

The implementation of the "The Belt and Road" strategy,which promotes the investment in ASEAN for China,provides a rare historical opportunity of investment in ASEAN for China.At the same time,in the face of China’s domestic industrial restructuring and upgrading,the ASEAN countries have the complementary and similar advantages with China’s in industrial type,making the manufacturing industry play an important role in China’s direct investment in ASEAN.Manufacturing is an important industry to measure a country’s economic and social development.The momentum of China’s manufacturing industry Investment in ASEAN is good,in 2015 China’s manufacturing investment in ASEAN has reached $2 billion 639 million,an increase of 73.4%.However,it should be noted that due to the complexity of the international investment environment,there are many risks in the direct investment activities of Chinese manufacturing enterprises in ASEAN.Because of the lacking understanding of political environment,market competition,laws and regulations in ASEAN countries or the management problems,China’s manufacturing enterprises frequently encountered risk.Therefore,it is necessary for enterprises in foreign investment to promptly and effectively identify and respond to various types of risks,establish a risk prevention mechanism to protect their own investment interests in the international market.This paper firstly summarizes the characteristics of the investment of China’s manufacturing enterprises in ASEAN from three aspects,investment scale,scope of investment and investment entity,then analysis the problems of Chinese manufacturing enterprises’ direct investment in ASEAN,analysis the risk factors of foreign investment may face up through environmental assessment of ASEZN,then provides the countermeasures of enterprises.At last make China Li Fan Group as an example,identify the risk of Li Fan Group’s direct investment in ASEAN,analysis the risk prevention measures,and analysis the risks and countermeasures of Li Fan Group in foreign direct investment from the investment environment,market competition and enterprise management,summed up the experience of other enterprises can learn from.It is of great reference value for Chinese manufacturing enterprises to improve their international competitiveness and enhance their ability of risk prevention and control.