Research On Financial Strategy Of Gome Electrical Appliance Company From The Perspective Of Value Chain

With the changing market environment,the competition among enterprises is With the changing market environment,the competition between enterprises is becoming more and more fierce.In order to get the first place in the fierce market competition,we need efficient management and strategic long-term vision.So the financial sector is also starting to focus on the importance of strategy.However,with the progress of economic globalization,the concept of economic dynamics and the methods of economic activity have changed,and the goal of financial management has been transformed into the maximization of enterprise value.Based on this,the research of financial strategy should also focus on the research of value and value activities,and combine strategic management with value chain management.The theory of "horizontal integration" as the strategy of enterprise development is also opened up for managers.The financial strategy under the perspective of value chain is a new idea under the guidance of porter theory.It according to the method of management,improve enterprise competitiveness,and create value for customers as the goal,according to the relationship between the value chain to implement financial activities and deal with the financial relationship,eventually work out a directive,comprehensiveness,boast skillful and the importance of financial strategy and development plan.Traditional enterprise financial strategy to pay more attention to the management of enterprise internal and external factors,focus on investment,financing and management and the study of the financial strategy of the distribution,for your community financial value chain activity research is less.Therefore,this paper takes the value chain theory as the starting point and combines the relevant methods of enterprise financial strategy to analyze the financial strategy of gome.This paper adopts two methods: theoretical research and case analysis.The paper consists of seven parts.The first part is the introduction,which introduces the background and significance of the topic,the current situation of literature research at home and abroad,the research contentand the technology roadmap,etc.The second part introduces the theory of value chain and financial strategy.The third part constructs the financial strategic framework from the perspective of value chain and introduces it.The fourth part analyzes the financial strategy of gome in accordance with the above financial strategy.The fifth part analyzes the effect of the financial strategy of gome and finds out the problems in its strategy.The sixth part summarizes the foregoing analysis and puts forward Suggestions to improve the value chain.The seventh part is the conclusion.