A Study On Marketing Strategy Of Molecular Diagnostics For GENESKY Co., LTD.

Molecular diagnostics is an effective measure to reduce high-risk marriage and prevent new born children from occurring genetic diseases,which also applies to infectious diseases and cancer treatment.It plays an important role in differential diagnosis,staging,early diagnosis and early treatment,curative effect judgment and prognosis prediction(predicting the possible course and outcome of disease),and it can be also extended to the area of clinic.With the spread of new medical reform and precision/personalized medicine strategy,Molecular diagnostics is surely prevailing in China at this stage.Currently service industry is lacking of supervision along with foreign capital pouring in and multinational companies monopolizing in high level market although there is strong support from Chinese authorities.There existed a lot of problems including lacking of expertized knowledge for staff and lacking of science and system on inspection reports and lacking of biochemical standard and price system in the market.What's more,there is no obvious difference between Chinese products and overseas competitors' products.Registered products which is very difficult in registering and taking long time in registering is not allowed to meet clinic requests and is also a big challenge during the period of transportation and storage.A though Study on Marketing Strategy of Molecular Diagnostics from multiple perspective is very necessary in this rising market of today which is also beneficial for marketing theories of Molecular Diagnostics for China and abroad.Also a study on Marketing Strategy of Molecular Diagnostics for GENESKY Co.,LTD.is also beneficial for GENESKY business and also for other companies' reference.