| In recent years,the rapid development of Internet China,has penetrated into every corner of life,Chinese Internet service industry also presents a spurt of development,Internet service enterprises grow quickly,and the market is highly competitive.In this environment,how to make rational use of resources,with its own advantages,seize the opportunity for development,the development of practical and effective enterprise development strategy is crucial.S company is an Internet service company,is committed to providing customers with professional online advertising promotion and integrated marketing services.Because the S company is in the early stages of the development of the network marketing services,S company will inevitably encounter similar problems faced by similar enterprises,so S company needs specific strategic planning guidance.This paper through the relevant data collection of a large number of on-line marketing services,Internet companies,a large number of literature references,according to the theory of strategic management and competitive advantage and the guidance of the theory,combined with the present situation of S company’s operation and management,based on SWOT analysis method.S company’s internal and external environment for the analysis,found the company’s competitive opportunities and threats,see the strengths and weaknesses of the company,to develop with the requirements of the future development strategy of S company.This paper found that S company can do the following work,for different target customers,according to customer oriented,outstanding customer personalized,provide different services and products,the difference of the staff of the marketing strategy,and the marketing strategy in the actual work to play a role.Through product and service differentiation to enhance the company’s brand influence,improve product competitiveness,create word of mouth publicity.The research of this paper not only pointed out the direction for the future development of S company,but also for other companies design development strategic planning to provide a useful reference with practical significance. |
