Research On The Strategy Of Stock Private Placement By The Collective Asset Management Plan Of Bohai Huijin Securities

In recent years,the stock private placement of listed company in the domestic stock market is developing rapidly.Investors in the market are willing to participate in a higher enthusiasm.The collective asset management plan(hereinafter referred to as "the collection plan")of Bohai Huijin Securities Asset Management Co.,Ltd.(hereinafter referred to as "Bohai Huijin")is using the strategy of stock private placement to form the product characteristics of its own and obtain the investors' recognization.However,considering the stock market volatility and regulatory policy tightened,many deficiencies in the strategy of stock private placement by the collection plan of Bohai Huijin have been gradually exposed.This thesis finds the main problems and causes of the problems by analyzing the strategy of stock private placement by the collection plan of Bohai Huijin,and uses relevant knowledge and analysis methods to put forward specific countermeasures and suggestions,in order to achieve the purpose of perfecting the strategy of stock private placement by the collection plan of Bohai Huijin.Based on the relevant research on the existing strategy of stock private placement,this thesis first analyzes the relevant business data of Bohai Huijin collection plan.It is found that the investment strategy and product type structure are too simplex,the operation efficiency is low and other major issues are existing in the strategy of stock private placement by the collection plan of Bohai Huijin.And then this thesis lists the main causes of the above problems including lack of investment and research ability,lack of innovation in product design,low efficiency of operation and management,and immaturity of market participants.After finding the problems and the causes of the problems,the main factors influencing the success of the private placement strategy are further clarified by the fishbone chart,and the main factors of customer demand and product characteristics as well as the importance of product characteristics are found through the construction of the quality house model.Finally,through SWOT analysis,this thesis clarifies the advantages and disadvantages of Bohai Huijin stock private placement strategy,the opportunities and challenges,and analyzes the related strategies,then find the appropriate development strategy of Bohai Huijin.This thesis clarifies the future development strategy of Bohai Huijin collection plans which are based on the relevant knowledge and the application of analytical methods,such as optimizing investment strategies,strengthening product design innovation,improving operational management efficiency,strengthening risk control and compliance management,and expanding product sales channels.Through the optimization of relevant strategies,it is hoped that the market competitiveness of Bohai Huijin will be improved and the ultimate goal of future business development will be promoted.