Research On The Problems And Countermeasures Of Baoding A Company's Marketing Strategy In Africa

As a global hot topic,energy problem has been widespread concern in all countries.Photovoltaic industry is representative of the new energy industry,it has a clean,efficient advantages.And it has important significance for the adjustment of energy structure,environmental protection and ecological civilization construction.After the trough development,Chinese PV enterprises are in the process of steady recovery in the past two years.They are actively developing new markets,and the African markets has become the new goal as there rich sunshine resources.As an important emerging market,it is in the initial stage of urbanization and industrialization,the energy consumption became the great challenges for local resource utilization,and more and more African countries have focused to the new energy.As the Reports,solar energy is the most promising energy solution in Africa before 2020.Africa as an important part of the emerging markets abroad,company A is exploring to increase market share and improve the competitive advantages.This article is under this background to analysis the marketing strategy of company A.Under the background,this article studies company A's marketing-mix strategy in African.Through the market survey and analyzing company A's outer environment and inter conditions,there list company A's Strengths,Weaknesses,Opportunities and Threats by using SWOT analysis.Combine with company A's marketing situation and the analisis of African market,point out the existing problems in current marketing strategy.Apply STP and 4P marketing strategy,proposed some suggestions about how to adjust the marketing strategy: Enhance service,Implementing products differences strategy,strengthen brand image,actively participate local social commonweal activities,assume more social responsibilities and set up a good enterprise image.At last,the article point that company A's marketing strategy implementation guarantee mechanism: strengthening market survey;actively encourage innovation and upgrading in science and technology;improve the management system;improvedand customer satisfaction,implenmente the marketing strategy.