Theresearch On Marketing Strategy Of Xi'an KB Power Technology Co.,Ltd

The rapid development of China's economy in recent years, the power industry is one of the key sectors of infrastructure investment in China has been, "west to East" is the construction of efficient layout of power grid in China in optimizing the allocation of resources in the country's most important content. Due to the vast territory, the need to transport distance, low transmission loss, large capacity transmission capacity of ultra high voltage transmission technology, including the ultra-high voltage, large capacity transformer, which is one of the key equipment. At the same time, the upgrading of the old grid also brings a large number of orders to the transformer factory. Transformer insulation oil as an integral part of the transformer, its performance requirements with the development of technology and continuously improve.Good prospects for the development of transformer insulation oil market competition more intense. Xi'an KB electric power science and Technology Co., Ltd. in order to achieve the development and can win, combined with the actual situation of the company to develop a scientific marketing strategy is an important means to stand out in the competition.Based on the marketing strategy of Xi'an KB Electric Power Technology Co. Ltd as the research object, through the introduction of the marketing theory and the status quo of domestic transformer insulating oil market investigation and study, the insulation characteristics of oil products combined with the situation of the company and plant transformer, advantages and disadvantages with the SWOT matrix method of marketing theory in the analysis of Xi'an KB electric power science and technology limited current market competition situation, the external environment of the enterprise and the opportunities and threats; transformer using STP theory combined with the status quo and development trend of the industry of the company. The breakdown of insulating oil in the market, the company plant transformer insulation characteristics of oil products to choose the right target market, based on the difference of the product market positioning 4P, from the perspective of constructing the targeted marketing strategy, and put forward to guarantee the implementation of the marketing strategy Implementation recommendations.Implementation recommendations.In this paper the author in Xi'an KB power technology limited work experience, based on the specific situation of marketing products in the oil insulated transformer plant investigation and interview, according to its present situation and existing problems of marketing, the development of Xi'an KB Electric Power Technology Co. Ltd,marketing strategy improvement program, and put forward constructive suggestions the hope can provide effective help to improve the company's marketing system and product marketing performance.