Analysis Of Domestic Network Marketing Of Haier Home Appliances In The Internet Era

With the rapid development and popularization of Internet technology,the traditional marketing model has been unable to meet the development needs of enterprises in the field of marketing.Network marketing has become an important part of the marketing system,and plays an increasingly important role in the marketing system.In order to survive and develop in the fierce market competition,the household electrical appliance enterprises are exploring the practice of network marketing.In this paper,the network marketing theory as the theoretical guidance,the main domestic home appliance enterprises network marketing tools as a reference,the Haier group network marketing as a sample of the status,combined with the research and practice of network marketing,i try to analyze the existing problems and shortcomings by analyzed the current situation of Haier group.Then use the SWOT analysis method,for the Haier group network marketing development to sort out a more clear direction,combined with the enterprise's strategic planning,discussed in the Internet era of Haier group network marketing system construction.Haier's net business develops earlier in the domestic enterprises,and I hope to be able to provide other related enterprises with reference to the relevant network marketing experience.