| According to the traditional theory of newsboy model,establish the newsboy model with bilateral risk that the supply market and demand supply under uncertai nty at the same time.Based on the traditional newsboy model with single risk,fr om a behavioral perspective,research the newsboy’s optimal ordering problem who is loss aversion and probability of loss aversion or who is Waste-Averse,respecti vely.Constructed the function of bilateral prospect of value that with loss aversion and probability of loss aversion and the function of expected utility value that is Waste-Averse,through the proof about the function’s concavity,derived the condi tions when the optimal order quantity meet,respectively.Compared with the traditi onal newsboy model meet the cases of bilateral risk.Finally,carried on the comp arative static analysis and a numerical example about the behavior parameters.Co mparative static analysis found that: With the increase of the newsboy’s degree to the attention of the best result,newsboy will increase its optimal order;With the increase of the newsboy’s degree to the importance of the worst result,it will re duce its optimal order.Numerical results show that: Compared with single risk,w hen the retailer meet the cases of bilateral risk,retailer’s optimal order will be big ger;With the increase of loss probability sensitivity,newsboy will decreases its op timal order,and the optimal quantity of the prospect value decreases;With the inc rease of the profit probability sensitivity,the newsboy increases its optimal order,and the optimal quantity of the prospect value increases;With the increase of loss aversion coefficient,the newsboy decreases its optimal order,and the optimal qua ntity of the prospect value decreases;With the increase of waste aversion coefficie nt,the newsboy decreases its optimal order,and the optimal quantity of the expec ted utility value to decreases.Further,conclude the relevant economic and manage ment implications. |
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