Research On Corporate Culture Of TS Tobacco Company

Under the background of economic development of globalization,with the Convention on Tobacco Control implementing and China promoting the reform of supply-front economics,although the tobacco companies have the protective umbrella of Monopoly system,they are still facing the unprecedented and unknown press and challenge.For more steady development,many companies probe to establish the management model from system management to culture management.So,the corporate culture of tobacco company seems very important.Tobacco Industry of China published the outline of corporate culture in 2005,put forward the industry value of national interests supreme and consumer interests supreme and promoted the process of conducting the corporate culture.Many companies began to bring corporate culture construction into action,but there are some problems in conducting.Toward the present situation of the corporate culture of all the tobacco companies,this paper focuses on the corporate culture of municipal tobacco company,concluding six chapters of contents.Through summarizing the domestic and foreign research literature of the corporate culture,based on theory of the corporate culture,first,it analyses the corporate culture's whole situation of the tobacco industry,and states the significant senses and difficulties building the corporate culture in the tobacco industry.Taking the corporate culture of TS tobacco company,which is a representative municipal tobacco company as an example,it analyses the problems in building the corporate culture of municipal tobacco company,and states the relative improvement measures and development methods.This paper uses theoretical research,case study,questionnaire survey and so on,combines quantitative and qualitative as well as theory and practice,and makes the corporate culture more targeted,operational and practical.The implementation of this study on TS tobacco company is bound to promote the perfect management and core-competitiveness.At the same time,it has an important practical significance to guide the other municipal tobacco companies to build their own corporate culture.This paper also has a certain reference value for other relative companies.