A Study On The Relationship Between Online Compulsory Buying And Subjective Well-being

Online shopping today has been very common in China,people at home can buy everything from all over the world,however,it has also brought many problems to people.Many people indulge in online shopping and can not extricate themselves,resulting in some online compulsive buying behaviors,commonly known as "online shopping addiction." These behaviors has brought a lot of negative effects on the life and work of people,serious or even "chop",and even their families were broken up.Many news stories have been reported online shopping addiction,experts and scholars are also actively explore the online compulsive buying behavior of the cause and effect,however,studying its source,people who are not happy because of online shopping will lead to online compulsive buying behavior,or does online compulsive buying behaviors make them unhappy? This question has so far not had a clear answer.This research is based on this long-outstanding question,based on the life course paradigm to explore the relationship between online compulsory compulsive buying and subjective well-being.In this study,663 questionnaires were collected by questionnaires and the 27-year-old women who worked in Huangshi City,Hubei Province were selected for an in-depth interview.Besides,we mainly use the method of model fitting degree to establish two models respectively.Model 1 is about the online compulsive buying behavior influence the subjective well-being,and the model 2 is about the subjective well-being influence the online compulsive buying behavior.Finally,we find that:(1)The model 2 is better fitted with the data,the model 1 is relatively poor,and the results of the interview are combined to determine that the subjective well-being is the cause of the online compulsive buying behavior;(2)disruptive family events are positively related to family stress,negatively related to commuter communication,and negative correlation with family resources;(3)disruptive family events affecting the subjective well-being through three paths was confirmed,respectively,family stress,peer communication and family resources were negatively correlated with subjective well-being,positive correlation and positive correlation.The above conclusions show that the family has a great impact on the formation of people's consumption behaviors,a person's youth stage of the family environment can deeply affect their well-being,thus affecting their consumption habits,resulting in online compulsive buying behavior.This study is of great significance to both the consumer and the parents,and can provide reference for their personal growth and child parenting.For researchers,this study clarifies the relationship between online compulsive buying and subjective well-being,which can provide guidance for their further research.