Research On Shenzhen Third Health Management Organization Marketing Strategy

Along with the social aging stage and change the way of public life,sharply rising rates of chronic non-communicable diseases,speed up the urgent demand for health management in our country.In 2014,the state of health and family planning commission issued by the national health literacy promotion action plan.Health management is in this context,as a new health service idea and service mode,the attention of the world.Health management services,can save medical resources,promoting industrial economic benefits,and promote the sustainable development of health industry.Shenzhen as emerging cities,compared with other cities,the relative lack of medical resources,life pressure is bigger,plagued by chronic disease,sub-health people working and living in Shenzhen.Under this background,the Shenzhen health management industry has developed rapidly,the rapid development of the third party health management institutions,conform to the requirements of the health of the residents.Therefore,the marketing strategy study on the Shenzhen health management institutions,to expand the market,sets up the brand,have their own way to health management has important practical guiding value and practical significance.First of all,this thesis analyzes the United States,Japan,Europe and other developed countries health management industry development situation,experience,as well as the characteristics,analysis lays the foundation for below;Second,this study respectively from the health management institutions,health management industry market demand,the third party health management organization development present situation research,the health management industry development present situation;Again,this study integrated the above research,this paper analyzes the shenzhen development of the third party health management institutions facing the opportunities and challenges;Finally,this study combines the shenzhen third-party health consumer data management report and the baidu index data report,comprehensive full text research,analysis of the third party in shenzhen health management institutions at the core of competitiveness,put forward for reference of shenzhen third health management organization development strategic target,strategic choice,and thecorresponding marketing mix.In this paper,the Shenzhen local health administration conducted a comprehensive and systematic research,not only enrich the theory of health management of the industry in China,at the same time,the Shenzhen third health management organization marketing strategy formulation has a certain practical value and guiding significance.The innovation of this study is mainly manifested in the following three aspects,one is the innovation of the research Angle of view,the second is innovation of problem solving strategy,the third is the innovation of the research methods.