Study On Target And Model Of Crisis Communication

Stockholders need to apply coordinating actions to handle an emergency before,during and after it happens;the foundation of an coordinating action is an adequate understanding of all related information for an emergency,but in most of the cases,the unequalness of information channel and information resources would lead to an asymmetrical understanding among related parties,which leads to the necessity of crisis communication.Crisis communication is the procedure where the leading part and the owner event information continuously transfer,to feedback and re-transfer informations to other related parties.The goal is to achieve a close collaboration between all parties and handle the emergency in a better way.Currently,the crisis communication of all countries are still in its primliary stage,there are inconsistency of communication goals,inappropriate communication timing,non-comprehensive and inaccurate communication content,and inappropriate communication patterns and other series of problems.The root cause lies in lacking of deep understanding and guiding theories of crisis communication.This thesis talk through the analysis of several national crisis communication cases,observe the appropriateness of its crisis communication goal,effectiveness of its communication pattern,then brings out the theory that “the final goal of a crisis communication is to achieve the best result of an emergency”;after that,there will be a hierarchical analysis of the final goal,break it down into three phrases(incubation period,outbreak period,convalescence period)based on crisis development;this thesis will also bring out the concrete approach for each goal,build up the principle and methods when designing a crisis communication goal system.Since emergencies varies and even the same emergency has different stages,crisis communication participants each has their different information requirement and status.This will inevitably require diversification of crisis communication pattern.Therefore,this essay will stand from the perspective of a crisis communication participant,analyse the object,subject,media,relationship between participants and environmental factors of a crisis communication;explore the result of different patterns in crisis communication;analyze the typical inferior patterns in crisis communication;then eventually brings up the consistency strategy,balance strategy,guide strategy,clear responsibility strategy,proactive strategy based on the problems in different patterns.In the end,base on the analysis of China's current crisis communication goal and pattern,this essay will point out some specific existing problems of our country's crisis communication,provide corresponding strategy,as a reference for future crisis communication in the handling of emergency of all levels of governments.