Study On The Strategy For Qinhuangdao TY Real Eatate Co.,Ltd

At present,as the tightening of the national macroeconomic policy and the increasing of the real estate market,more and more real estate enterprises rely on their own strength participate to market the market competition.Sky Ocean real eatate as a real estate enterprises started in a prefecture-level city,how to actively respond to such market changes,how to get a firm foothold in the intense market competition,and get sustainable development,has become a question which the decision layers must ponder.Through the meghods of combining the theoretical analysis and empirical research,combining the related theory of the strategic management such as the PEST analysis,five competitive forces model and SWOT,through analyzing the current macro enviroment,industry environment of the company and the status of it's own and the offortunities and threats it face,this article has clearly formulated the general idea and the strategic goals of strategic development of the future period,and has put forward the specific functional strategy of the company.From the company's internal and external environment analyzing,using strategic management theory,combined with business characteristics in the enterprise management idea,carrying out strategy implementation of effective competition strategy method.According to the general idea and the strategic goals of strategic development,this article has made the practical strategy implementation measures.The author hopes to introduce the strategic management to induct a new management idea and management method and plan a road to adapt to changes in the external environment,and combine the ability level of enterprise's long-term development by studying the development strategy of the TY eatate.