Research On The Development Of Dongying E Home Rural E-commerce

With the rapid development of China's urbanization process,the rural network infrastructures are increased,and the e-commerce markets in the countryside is forming.In 2015,the Central First Document "several opinions about intensify reform and innovation to speed up the construction of agricultural modernization" points out that supporting electric business,logistics,trade,finance and other businesses to participate in agricultural electronic commerce construction,to carry out the electronic commerce in rural comprehensive demonstration.In this background,Dongying huilida electronic commerce limited company builds the technical services online and offline public service platform based on local rural area —Dongying e home rural e-commerce.Through theoretical analysis and empirical research,the operation management strategy to Dongying e home was analyzed and studied in this paper.Firstly,the environment of Dongying e home was analyzed from the external environment including thepolitical,economic,social,technology and the internal environment,such as technical quality,management quality,staff quality,operation mode,financial quality,respectively.According to the situation of Dongying e home,the online and offline distribution "O2O new model" was put forward.Secondly,in order to promote the two-way development about "net goods to the countryside" and "agricultural products to the city" in Dongying city,combining with the current situation of the local logistics and information flow,the overall plan of Dongying e home business operations was put forward,operations of rural markets goals were set,the developments of Dongying e home in the market,infrastructure and business orientation were positioned.Combining with the problems existing in dongying district rural e-commerce and dongying e home itself,the operation mode and management mechanism of Dongying e home were carried on the plan.The concrete implementation opinions in resource integration,network construction,operation management,etc.are put forward.Finally,in order to guarantee the normal run of Dongying e home rural e-commerce,the safeguard measures were put forward on the aspects about government cooperation,professional training base construction,information publicity and funding.