Study On The Competitive Strategy Of The New Adjustment Of Ceramic Enterprises Based On Customer Value

As to speed up the process of economic globalization,the communication between countries increases gradually,the competition between enterprises has been gradually transformed into strategic competition.Many enterprises in China with the development of the era began attaches great importance to the strategy formulation and implementation.In the changeable market environment,how to achieve competitive advantage through scientific strategy,has become an important issue facing enterprises in China.Are originated from the ancient Chinese ceramic industry,development to today became an important part in the development of the national economy,China’s ceramic production for several years ranked first in th e world,compared with other countries,China’s ceramic industry has great competitive advantage.However in the ceramics industry growing at the same time,the problem of ceramic industr y in our country is increasingly prominent.Nearly two years,China’s overall economic development is not optimistic,in ceramic industry downturn,the decline in demand.Want to reverse the situation for development opportunities and competitive advantages,will face the challenge of the era have entrusted to strategic mea sures must be taken.Wide as ceramic products manufacturing enterprises,the new ceramic in the fierce market competition pressure,need in the face of complex and changeful market environment at the same time,also need to resist,Mick,such as large-scale ceramic enterprise occupation of the market.Based on this background,Guangxin Ceramic Enterprise must constantly improve its market competitiveness.Under the competitive pressure in domestic,Gungxin Ceramic Enterprise must be based on upgrading the valu es of customers,integrating the resources of the enterprise,adjusting the strategy scientifically,advancing market competition capacity to occupy a tiny space in the fierce market.This dissertation researches on the adjustment and optimization on the competition strategy of Guangxin Ceramic Enterprise from the perspective of customer value.Firstly,this dissertation explains an overview of the related theory on customer value and competitive strategy.Secondly,this dissertation analyzes the external en vironment,industry environment and competitor of Guangxin Ceramic Enterprise.Through the survey,it can be observed that at present,the competitive strategy strategic positioning is not clear,there is no clear development goals,implementation of enterprise strategy and lack of contingency of enterprise human resources management deficiencies and so on are problems faced by Guangxin Ceramic Enterprises.Thirdly,this dissertation considers from the perspective of customer value,and points out that The Guangxin Ceramic Enterprises needs to use the differentiation strategy to adapt to changes of the market,to enhance competition ability from the product,service,sales channels,and puts forward some ways and methods to implement the differentiation strategy of the brand and so on.Finally,through the construction of good financial management system,cultivating entrepreneur’s strategic thinking ability,establish strategic management performance evaluation system,Guangxin Ceramic Enterprise strengthens the construction of enterprise culture and establish good customer value innovation of enterprise organization and other measures,implement its competitive strategy,dominate the market smoothly.