Marketing Tactics Study On G Biotech Corp

Development of life science and biotechnology will be considered as the most important technology innovation after the industrial innovation in the history.Continuous innovation and great breakthrough of the biotechnology,is the signal of the modern science and technology development.Bio-economics generated correspondingly will lead to the profound changes in the global economic structure and the significant adjustment of the interest structure.Nowadays,traditional developed regions and countries like North America,Europe and Japan keep the development strength on biotechnology.And emerging economies like China,Brazil and India increases investment on biotechnology continuously.Those provide huge opportunities for biotech companies’ development.This paper studies enterprise marketing management thoroughly by use methods of literature study,theoretical analysis,survey analysis,case studies,comparative analysis and etc.The goal is to build the marketing model of biotechnology industry by overall analysis on marketing tactics of G Biotech Corporation.This paper utilizes the theory of marketing strategy management,environment analysis,Porter Fiveforce Competition Model,target marketing and marketing mixes as the guidance,analyzes internal and external environment of G Biotech Corporation and then finds opportunities and challenges,bring in the strategy choice and ultimately build a SWOT matrix.This paper builds the differentiation and expanding strategy according to G Biotech Corporation’s resource and capability.Also it identifies detailed marketing tactics including targeting market,targeting customers,product,price,place and promotion.Finally,this paper introduces new business lines including industrial enzymes and CAR-T therapy technology and provides the brief marketing strategy.This paper provides long term marketing strategies for G Biotech Corporation,and can also be considered as marketing guidance or reference for most biotech companies in China.