Research On The Construction Of Guangdong Rural Science And Technology Service Supermarket Mode Based On Service Supply Chain

In recent years,with the increasing diversification of rural science and technology service principals,and more and more attention and participation in rural science and technology services from all walks of life,most provinces in China began to establish and perfect the rural science and technology service system,putting the science and technology services into farmers prenatal,production and postpartum series of activities.Although some achievements have been achieved,the current rural science and technology services still cannot meet the needs of rural economic development,because of the problems in the form,content,farmers themselves,and so on.Thus,to improve rural science and technology services: what science and technology services are provided,which form is used to provide and what factors will affect the performance of rural science and technology service model most and other issues,must be solved.The academic field has done a lot of beneficial research in the rural science and technology service,but the research mainly concentrates on problems of present condition analysis,putting forward countermeasures and suggestions and so on.Therefore,based on the perspective of service supply chain,this paper discusses the construction and implementation path of rural science and technology service supermarket in Guangdong province.Firstly,based on summarizing the current main rural technology service modes and its characteristics,the existing problems in the actual operation are analyzed qualitatively.Secondly,this paper uses semi logarithmic factors multiple linear regression models to find out the influence on the performance of rural science and technology service mode;then,structural equation model(SEM)is used to investigate the relationship between farmers and service principals in rural science and technology service supply chain,and to identify and analyze the factors that influence the supply chain relationship capital.Thirdly,this paper constructs a rural science and technology service supermarket mode based on the characteristics of Guangdong,which is designed in order to improve the performance of farmers.Finally,taking Guangdong Meizhou pomelo industry as an example,this paper discusses the application of rural science and technology service supermarket mode.This paper focuses on the application of service supply chain theory,starting from the needs of rural science and technology services,according to local conditions to inn ovate rural science and technology service mode.The research shows that,relying on industrial resources advantages,the innovation and application of the rural science and technology service supermarket mode,can integrate excellent resources,and penetrate them into the industry chain of prenatal,production in medium and postnatal,and create professional technology,channels and brand advantages,so as to excavate the value of each link,and to promote farmers to get rich,and to create a new situation in rural economic development.These research results can provide theoretical foundation and decision-making guidance for other provinces.The service principals string farmers prenatal,production and postpartum series of activities,through the rural science and technology service supermarket mode,which will provide technology services to farmers from the source of production,to ensure the ?high yield?;to postpartum processing,sales,transportation and other sectors,to ensure the ?good harvest?.This can continue to effectively strengthen the basic position of agriculture,and to promote farmers continue to grow rich.