Application Of The Wavelet Analysis In The Fault Diagnosis Of Rotating Machines

In the Internet 2.0 era,information technology has been fully developed,online shopping in bring convenience to people at the same time,there are also huge security risks.Especially,with the use of large data technology,online shopping platform will not only process the registration information of consumer for business,but also according to the consumer's browse information on Web site and shopping records to push related product,that is,network behavior targeted advertising.This is to improve the efficiency of consumer purchasing at the same time,also led to consumer concerns about personal privacy and security.In this paper,based on the theory of online shopping,it studies the impact of consumer privacy on behavior intention by drawing on the research on consumer privacy concerns,perceived risk,risk preference and consumer behavior intention,using quantitative empirical research method and behavior theory.On the basis of filling the relevant theory,to provide theoretical reference for the online shopping platform,so that the online shopping platform can pay attention to the privacy of consumers,understand the impact of consumer privacy concerns on their behavior,to find a balance point between the consumer privacy and behavior orientation advertising,which targeted to solve consumer privacy and security concerns,to regain the trust of consumers.Based on the existing theories of behavioral intention theory,privacy concern,perceived risk and risk preference,this paper puts forward the model and hypothesis of this study and collects 259 sample data by questionnaire.Based on the analysis of the individual characteristics of the sample,the descriptive statistics,to make correlation analysis and regression analysis for the data,Verify the hypothesis,and get the following conclusions: in the online shopping situation,Consumer privacy concerns is significantly positive influence on perceived risk,Consumer privacy concerns is significantly negative influence on behavior intention,perceived risk significantly negative influence on behavior intention;perceived risk acts as a partial intermediary role between consumer privacy concerns and willingness to act;Risk preference plays a negative role in regulating consumers' privacy concerns and perceived risks,consumer privacy concerns and willingness to act.Based on the above conclusions,combined with the actual operation of the online shopping platform,this study proposed three major improvement measures: improving the way how collected information,and reduce the vigilance and sensitivity of consumers;strengthening the protection of personal information of consumers,improve the credibility and reputation of the platform;optimizing the behavior of online advertising,to enhance the effectiveness of precision marketing.Provide a reference for the online shopping platform.