The Regeneration Design Of Classical National Brand

Warrior shoes as the memory of childhood,many white with red mark special memory became a classic Chinese national brand.After decades of tortuous development,numerous brands after orgasm,recession and redevelopment,through the reconstruction of the brand image design,aroused the purchasing power,70,80,after also successfully into the young market.But back in the mid-1980-s warrior shoes are dim and fade out,in many exclamation classical Chinese brand and the development of the new technology new fashion in the new era when the opposition,we should also reflect on why classical Chinese brands in the tide of reform and development of submerged and whether the old brand in the market competition has a strong competitive advantage.Warrior shoes,of course,in competition with the new brand used to stand and fight,but since there is no market for accurate positioning,the brand packaging and brand image is still the old routines and the old way,even at a low price strategy to occupy the market,but the brand plan the warrior suffered major trauma.But back to didn't give up the Chinese market,but also in the face of strong western brand impact,to shoulder the responsibility of Chinese classic brand,passed to brand design and packaging design,in the Chinese mainland in the trend of the wind restoring ancient ways to boarded the stage of history.Like a warrior shoes classic brand of home products,although they domestic Chinese brands have blamed,but since reform and opening up,by courtesy,gradually grow up.Many national brand to the international,go deep into the international market.In the increasingly fierce global competition,local design is more and more become the most effective brand core competitive power.Carried by a brand of culture and history,to give the customer's spiritual comfort is strong brand strength,it can improve the identification and competitiveness of the brand.So,promote the competitiveness of the brand become a priority as soon as possible.Because the power of the brand endless,brand equity is one of the most competitive enterprise assets.The current competition to a large extent,they are all struggles of brand and brand culture.So,want to realize China's dream,the first task is to enhance the brand,enhance the brand culture.Therefore,this article to regeneration warrior brand packaging design.This paper for the development of national classic brand visual image,expounds the present situation and the existing problems and thinking,and then to the "back" the value of the brand,design techniques and characteristics were analyzed,and based on the model for theoretical analysis of brand reconstruction design,and finally put forward China's nationalization design and modern design in the design of brand integration and identity,brand design strategy of the nationalization,through research on the domestic national brand design to provide some positive and effective methods,implementation changed from "made in China" to "designed in China".With specific brand design as the research object,this study finally comb out a clear framework of the development of China's national brand design,and points out that the internationalization of Chinese brand design is derived in the national culture and design.