A Study On The Merger And Acquisition Effect Of Beer Enterprises

Since 1990 s,with the continuous development of economic globalization and informationization,enterprise mergers and acquisitions become an important weapon to seek as one falls,another rises,the rapid expansion of the enterprise,but also the global economy and the domestic and foreign scholars research focus.Through mergers and acquisitions enterprises can quickly have technology,expand market share,access to the brand,etc.,become their own effective capital operation,the pursuit of profit maximization,the rapid development of an important way.Over the past ten years,the merger and acquisition of beer industry is surging,but the successful example of mergers and acquisitions is not more than twenty percent.Through a variety of effects theory of mergers and acquisitions can be more intuitive measure of enterprise merger effect,can be used as an effective means to analyze the feedback enterprise mergers and acquisitions experience problems and put forward countermeasures to improve the enterprise merger and acquisition,the quality of enterprises to achieve their strategic goals and better.In addition,the research on the effect of M & A in China is less than that from two aspects.Therefore,this paper will be based on home and abroad research results,combined with the theory of multiple effects of mergers and acquisitions and evaluation index of enterprise merger and acquisition effect were analyzed comprehensively from the positive and negative two aspects,put forward to improve the positive effects of mergers and acquisitions positive suggestions,in order to promote the quality of merger and acquisition in China the beer business promotion,to bring long-term economic benefits for enterprises.This paper based on the background,purpose and significance of the research,research status,research contents and methods and the innovation points,draw background for the following analysis,clear the purpose and significance of the research,provide basis,clear research framework;second,introduce the definition and types of enterprise merger and acquisition,classification effect the theory of enterprise merger and acquisition effect,provide a theoretical basis for the following analysis;describes the background and process of the acquisition of Y X company,will be able to understand the basic situation,both the impact of acquisitions and mergers and acquisitions of the actual situation of internal and external environmental factors on enterprise merger behavior;thirdly,using a variety of research the method of combining,using a variety of merger related theory,combined with the research status at home and abroad,mergers and acquisitions of the background and process of X company Thepurchase of Y effect were analyzed from positive and negative two aspects,so as to obtain relatively more comprehensive conclusions;finally,based on summarize the reasons for acquisition of Y has a positive effect on X's experience and cause negative effects on the related theory of mergers and acquisitions,mergers and acquisitions to improve quality,positive suggestions to realize positive effect M & A is the summary and outlook.Based on X's acquisition of Y effect analysis of enterprises through mergers and acquisitions to achieve the complementary advantages,optimize the allocation of resources,the rapid expansion of the market share,reduce the production cost and operating expenses,the capital cost saving effect and tax saving effect,saving management costs.Shows that the enterprise through the merger has a positive effect.But also brought a negative effect,the specific performance of a significant decline in the growth rate of net assets and total assets operating efficiency decline.Based on summarize the reasons for acquisition of Y has a positive effect on X's experience and caused the negative effect on the combination of merger related theory proposed beer enterprises should make clear their strategic objectives in the future mergers and acquisitions,careful selection of target enterprises,according to their own situation and to determine the reasonable price of M & A,select the appropriate mode of payment and integration pay attention to post merger positive suggestions.