A Securities Institutional Investors Uncertainty Avoidance

Securities companies as securities intermediaries,securities brokers and underwriters,for intermediaries,the most important resources of course belong to customer resources,once the customer resources problems,it also indicates that the securities company’s business development problem.At present,various different brokers in the face of the domestic securities market structure of the re-adjustment are beginning to prepare new tactics,and strive to break the existing pattern,and in which a new breakthrough point,while recognizing the importance of the company and business development The number of brokerage firms are also more and more,especially the institutional customers already become a broker in the competitive crisis to get the key to development opportunities.The research of this paper has been based on the above situation,through the security of the Securities Company Limited clients to use Houghsted’s cultural dimension theory to avoid the uncertainty of the uncertainty,and then to determine the customer’s uncertainty to quantify,to clear Factors Affecting Institutional Customer Uncertainty Avoidance.And for these factors to customers personalized and differentiated services,and customers to establish long-term stable relationship.The research shows that the crisis and challenge of the development of the securities company’s institutional customers are that the securities company’s business competition is fierce,the securities company customer relationship management is facing new challenges,so the analysis should pay attention to the securities company institutional customer classification,strengthen the securities company institutional customer uncertainty The circumference of the circumstance that avoids the uncertainty of the investment director of the institutional participant in the object to be measured will have a certain influence on the investment decision-making and the investment and investment behavior according to the different types of institutions.Among them,the uncertainty of the investment director of private equity funds to avoid the high and low on the agency’s investment strategy and impact,thelargest public funds and brokerage capital management.This can be further improved in practice,the scale of the preparation,and then analysis,while the institutional investors to further refine the investment behavior,combined with other factors,such as the national macroeconomic forms,all kinds of economic indicators,the international economic environment And so on to further improve.