Wechat Business Marketing Strategies For Customized Product

During the current years,WeChat Business develops rapidly under the circumstance with much concern and and doubt;however,as one of the sales channels,WeChat Business develops itself step by step in the mass.In this case,by combining the customized product(Photo Book as an example),we deeply analyze the methods of operating the WeChat Business,such as teem strategies,partner model,etc.On discussing how to formulate marketing strategies of WeChat Business,we have adopt comparative analysis,helping to summarize the strategies of non-customized product on WeChat channel,and select the essence&remove the inappropriate part from the summarized strategies,to put on use in the formulating of customized product strategy.At the same time,we process questionnaire survey by case of "Photo Book",in this paper,as well as some WeChat business potential clients and other professionals,so as to analysis the macro and micro environment for customized product,and to find the market orientation of "Photo Book".At the same time of analyzing the developing environment of Wechat Business,we operate,promote and sell customized product,taking “Photo Book” as an example,through Wechat Business channel,theoretically and practically,to further summarize marketing strategies,and target to build a WeChat business brand of small&extractive,with strongly viscous attraction.Therefore,we summed up the importance of the Brand Strategy and its extension application strategy in the project implementation,Red Envelope Strategy is the key to the customers turn to introduce others,Emotions and Stories Strategy is a major means of open markets,the adopting of Partners Strategy can ensure more steady of team operating,which can laying a foundation for for long-term and effective implementation of the project,and combining the Micro WeChat business Store Strategy can bring convenience to users on browse and payment,etc.,on the other hand,can bring efficiency to the company.In addition,we hope to provide some inspiration to the people who are working in the same industry.