Research On Marketing Strategy Of Sanjing Pharm Co.,Ltd In Mexico

Harbin pharm group Sanjing pharmaceutical co.,ltd is a well-known large manufacturing enterprises of medicine and Chin ese health product in China and it is first batch of modern pharmaceutical enterprise who got the GMP certification.Sanjing ginseng royal jelly is the main early Sanjing pharmaceutical products,is China's health products at the same time,early star prod ucts export documents the countless glory and honor.Mexican market is Sanjing pharmacy important overseas markets,it is Sanjing ginseng royal jelly landed on the international market in 1990,more than 20 years,the Mexican market stable development,now has become a ginseng royal jelly and other important exports of traditional Chinese medicine health care products market in China.In 2014,since the Sanjing pharmaceutical exports Mexican market ginseng royal jelly products greatly increases the Sanjing pharmaceutical ginseng royal jelly products sales fell sharply.Directly threaten Sanjing pharmaceutical market marketing plan in Mexico and even further impact Sanjing pharmaceutical overseas market orientation and layout.This article will first of all to cause Sanjing pharmaceutical Mexican market volatility analysis,the direct and indirect reasons as the breakthrough point,find the main contradiction of the problem.Then,through analyzing Sanjing pharmacy internal problems,the Mexican market external environment analysis,current situation and problems of the Mexican market sales analysis to find the root cause of falling Sanjing pharmaceutical sales in Mexico.Found the reason,on the basis of the article Sanjing pharmacy in the Mexican market posit ioning and marketing strategy are discussed in detailed analysis and elaboration.Finally the article Sanjing pharmaceutical Mexican market marketing strategy implementation to carry on the effective planning and prospect.For Sanjing pharmaceutical including the recognition of the importance of the international market,new product development input,talent introduction,foreign trade personnel salary system presents the feasible suggestion.