Research On The Design And Operation Of The Street Complex Project In The Background Of University

In our country,many colleges and universities located in the city center,and with the development of society and economy in recent years,the level of urbanization increased steadily,the surrounding land value will continue to improve,all colleges and universities have to land resources to maximize the economic value of making various attempts.At the same time.Along with the city resident population continues to increase,the income level of residents increased year by year,the continuous improvement of living standards,the pursuit of a more efficient,more comfortable and high quality of life has become a common pursuit of the goal and demand.Along with the city commercial complex project has become a hot spot in recent years in the city construction Projects,and the development of urban commercial complex in the form of land utilization is higher,can better reflect the value of the land,but also become a number of universities around the land development model.In this paper,commercial complex project JK building of a university in Xi’an as the research object,the design and operation of the project value as the research object,briefly describes the research background,analysis of the significance and purpose of the research;expounds the research status in this field at home and abroad,the concept of the commercial complex building,characteristics and development of the the use of discourse;facades effect,theory of architectural design of JK building project space design,functional design,streamline design aspects are discussed and analyzed.Based on the actual situation of the project and the market are analyzed;through the method of mathematical statistics analysis of the country,Shaanxi province and Xi’an city commercial complex,in order to explain the project environment;on the basis of the investigation conducted a SWOT analysis of the project,location and environment analysis analysis of the characteristics,potential target customers;the design concept put forward opinions on the design and function of the project;the architectural design and business flow of people to carry out a comparative analysis on the main body of investment;and the main technical and economic indexes are discussed.By using the related theory of project management,the project The operating environment is analyzed,the peculiar background surrounding the project overall holding characteristics of rental property are analyzed and estimated,and operating income and other aspects.And according to the analysis results of the difficulties are possible late in the project in the operation of the corresponding recommendations.Through the research of this paper,it provides a theoretical basis for the development of the commercial complex project of JK building,and provides a theoretical basis for the design and operation of the project.