A Study On The Industrial Development Of Sweet Orange In Yongxing County Of Hunan

The industry of sweet orange is one of the mainstay industries for Yongxing country.After the field research and study,we used the SWOT analysis method to think and analyze the internal strengths and disadvantages for the development of Yongxing sweet orange industry,as well as the external opportunities and challenges.In the process of industry development on Yongxing sweet orange,we found that there are internal strengths in brand,scientific research supporting,good product quality,abundant labor resources and the attention of county party committee.There are internal disadvantages in agricultural infrastructure,low degree of organization,the lack of related processing and deep processing industries,and freezing disasters.There are external opportunities in the development of internet,the trend of agricultural modernization,the pursuit of life quality for consumers,the support of government,the reform of IPO registration system and the synergistic effect of other industries.There are external challenges as the improvement of market threshold,the competition of congeneric product and the brand crisis.Based on the results of SWOT analysis and combined with the actual industry development of Yongxing sweet orange,we make several suggestions,firstly,strengthening infrastructure construction.Secondly,ensuring the quality of ice orange and carrying out standardized production.Thirdly,enhancing market competitiveness.Fourthly,giving full play to the function of the association,improving the service system and training industrial talents.Fifthly,catching up with the development of the internet express,establishing electronic business platform to promote sales.Sixthly,supporting leading enterprises which can play a leading role in radiation.Finally,relying on abundant tourismresources to develop leisure agriculture.We believe those can make differences for the development of sweet orange industry in Yongxing country.