Research On Corporate Financial Strategy Transformation Based On Core Competitiveness

With the deepening of China's cultural system reform and the further relaxation of the national industrial policy,the opening of the film and television market is also increasing.The domestic film and television market demand for high-quality film and television works growing,some master the core competitiveness of the film and television enterprises in the market to maintain a high level of profitability.At the same time,due to the core competitiveness itself has the dynamic,corporate financial strategy should also be in the core competitiveness of the different life cycle of the corresponding transformation.However,China's theory and practice in the core competitiveness of the enterprise financial strategy transformation research are relatively backward,the existing case study of the choice of enterprises are mostly manufacturing.In the film and television industry,corporate financial strategy and core competitiveness of the cultivation and upgrading of the reality of the problem is particularly evident.Therefore,this paper from the perspective of the core competitiveness of the core competitiveness of the cultivation and promotion as the goal,to the core competitiveness of the formation process and the financial strategy management process as the main line to study the strategic transformation of corporate finance.This paper firstly clarifies the connotation and characteristics of financial strategy and core competence,reviews and evaluates the core competitiveness theory and financial strategy theory which is directly related to this research,and clarifies the relationship between core competence and financial strategy management.Secondly,it puts forward the financial strategic goal based on the core competitiveness,and makes a theoretical analysis on the financial strategy transformation based on the core competitiveness.And then reveals the financial strategy transformation and the core competitiveness of the nature and the formation of the fit point.Then on the basis of this theory,this paper analyzes the financial strategy transformation of Huayi Brothers based on core competence.According to the internal and external environmentanalysis,its core competitiveness to identify.According to the different life cycle of the core competitiveness,the financial strategy transformation process of Huayi Brothers is analyzed in detail.Finally,the financial strategy of Huayi Brothers is evaluated by the relevant indexes of customer management ability,sustainable development ability and risk resistance ability.Huayi Brothers existing financial strategy and the core competitiveness of the current stage is consistent.Through the case study of Huayi Brothers' financial strategy transformation based on core competence,it is concluded that the financial strategy management and the core competitiveness growth process are consistent.The enterprise should match the life cycle of its core competitiveness according to the corresponding financial Strategy,the choice of financial strategy and the transformation process needs to be based on the core competitiveness of the development of the life cycle to carry out.The financial strategy transformation based on the core competitiveness of the film and television industry is of great significance to the current film and television enterprises with uneven operating conditions.Which is beneficial to other film and television enterprises in the choice and transformation of financial strategy on the issue of reference and reference to enhance its core competitiveness and enhance the overall business capacity of China's film and television industry.