| Expressway Industry,evidently plays an significant role in supporting the national economic development.Therefore,it is inevitable that highway's accessibility as well as its mileage,to some extent,could reveal the trend of a nation's economic growth.As our economy develops,the living conditions of the people have been improved accordingly.Yet,various vital factors should be taken into account as to attain the objective of maximizing logistics efficiency as well as achieving better public travel experiences.It seems that by combining highway mileage expansion with network;intelligentialize and convenience highway constructions could therefore accomplish our task objectives in fact take place.In addition to that,no only the three-dimensional transportation's utilization but also their engagements will surely leading the social development trend.Even though integrated transportation development is heavily relied on the capital investment,enterprise,on the other hand,its own capital investment fails to fulfill demands of construction.As a result,the concerns of financing problems therefore automatically fall on each business to take careful consideration.The implementation of feasible financing strategies,to some extent,is a necessary choice for sustainable organizational development.Financing strategy,being a subsidiary strategy of financial strategy,belongs to enterprise strategic analysis functions.Especially for large-scaled enterprises,for instance,it is very much essential to concentrate on selecting a valid financing strategy which might directly have far-reaching impact on its current development status quo and the realization of social functions.This article thus therefore elaborates the research background and its significance;finance related theory,aims and methodology are also included in this study.Firstly,PEST analytical approach is applied to Highway Air Travel Investment co.,LTD of GanSu province to conduct macro-environment analysis.Via the adoption of Bussiness Cycle Theory and Michael Porter's Five Forces Model demonstrate the procession environment of the business enterprise as a whole.Then through data gathering,a comprehensive analysis of enterprise's internal environment,as a result,is complete.One side,it analyses strategic choice for the financing of an enterprise by Internal Factor Evaluating Matrix(IFE matrix)and External Factor Evaluating Matrix(EFE matrix).On the other hand,however,SWOT analysis together with Quantitative Strategic Planning Matrix(QSPM matrix)illustrates how strategies are formulating and chosen by the organization.As a result,applicable actions and assurance measures are scheduled to go forward.Considering the results of financial analysis in this thesis,the conclusions were summarized as follows: 1)There is a high correlation between Expressway Industry financing(where Highway Air Travel Investment co.,LTD has involved in)and enterprise's external as well as industrial environments.2)In accordance to various matrix as aforementioned(IFE matrix/ EFE matrix/ SWOT/ QSPM matrix),parent-subsidiary cooperative financing innovation strategy appeals to be an ideal means for group company to employ.In other words,with the aid of new opportunities for development such as high-quality assets consolidations and marriages of principal-and secondary business could then translate into concerted efforts.With those efforts building a superior subsidiary corporation is possible.Meanwhile,not only the formation of multiple financing channels but also the explorations in relates to PPP financing modes and channels for equity financing should also take into consideration.3)Highway Air Travel Investment co.,LTD,on one hand,should introduce the capital structural strategy to optimize the debt structure in order to ensure the implementation and the control of financing strategy.On the other hand,widening innovative channels of financing are also proposed to approach the above objectives. |
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