Research On The Accounting Information Quality Improvement For Audi Authorized Dealers

With the deepening of the world economic integration,the automobile industry has become one of the pillar industries in China.Dealers as the main business model of the automotive industry,has been generally recognized by China's automobile consumers.The number of car dealers in China has leapt to the forefront of the world,many mainstream car brands in the Mainland has set up hundreds of dealers in the country to build an increasingly perfect sales service network.Audi franchise network(especially sales channels)was founded in 1999,After 10 years,the number of dealers from the initial development of a dozen dealers to the present 440,the network size continue to grow and develop.However,while trying to increase the number of networks,Audi is also faced with many problems from the dealer network management.From the financial management point of view,mainly in dealer accounting information quality of many shortcomings.Can solve the dealer network of accounting information quality determines the level of the Audi brand overall financial decision-making,but also related to Audi's information asymmetry in the environment of the dealer network financial situation and profitability of good control.In order to ensure the overall quality level of the Audi dealer network,it is of vital importance to solve its accounting information quality problems.In this paper,the Audi dealer network management as an example,in-depth analysis of the Audi dealer network accounting information quality problems,summed up the Audi dealer network accounting information quality of the main problems.Based on the quality of accounting information of the above dealers,this paper analyzes its causes,and then puts forward the promotion strategy of its accounting information quality problem,which is optimized from the following five aspects: Perfecting the disclosure system of distributors' financial reports;introducing advanced information platform large-scale deal with dealer accounting data;focus on financing costs,inventory and otherfrequently-problem subjects;multi-channel research dealer information,the authenticity of sample verification information;to enhance the financial quality of professional dealers.In addition,this article aims at the accounting information quality promotion strategy,further elaborated the implementation strategy the safeguard measure,guaranteed above strategy to be able to carry out effectively.Including the establishment of a sound risk identification,assessment and response mechanisms,and the establishment of accounting information quality rating system.It is hoped that the analysis of this paper and the strategy of enhancing the quality of accounting information will provide realistic reference for many enterprises with dealer network management requirements.To help them better carry out the dealer network of accounting information quality management,and thus make more effective financial decisions.