The Research Of The Small Amount Financial Products Marketing Strategy Of China Zhe Shang Bank Of Shenyang

Banks, since ancient times, are an integral part of people's lives. With the development of China's reform and opening up, the continuous improvement of the economy, people's disposable income increased gradually, China bank, bank, ICBC, CCB four bank strategist, constantly promote the reproduction of capital. In the promotion of the existing interests, under the requirements of the market, many commercial banks came into being, Zhejiang bank, China Merchants Bank, industrial bank and so on, mutual competition, mutual promotion, China's banking industry is booming. The use of capital is the bank's masterpiece how to optimize with capital, capital regeneration, banks have been issues of concern. With the increase in the number of people in the hands of the funds, the concept of financial management, by buying the corresponding financial products, will be in the hands of the capital to make an inventory, take full advantage of the money to achieve the purpose of money. Each bank has its own unique mode of financial management and project, Zhejiang bank as a new commercial bank, financial products in the categories above have made many changes, now more well-known small amount of financial products is increasing every day, small micro gold shop, permanent property and so on types of music. So, these small amount of financial products is how to carry out marketing promotion, this will be the main content of this paper.In this paper, Zhejiang bank Shenyang branch as an example, analysis of the small amount of financial products marketing strategy. This paper is divided into five chapters. The first is to analyze the significance of this topic, the research status at home and abroad, determine the research methods and research content, to contrast with the content of the research at home and abroad, find out the innovation; the second chapter of the article the theory is analyzed, the main theory of this paper include financial products as well as the theory and practice of its marketing strategy analysis, through the analysis of the definition, function, content, combined with financial products marketing theory, marketing mode of traditional banking financial products and emerging Internet financial products marketing, determine the main direction of this paper. On this basis, analyze the amount of financial products on the marketing strategy of small and medium sized Zhejiang bank Shenyang branch; the third chapter analyzes the strategy, first is the Zhejiang branch of the Bank of Shenyang SMEs The amount of financial products, compared with the traditional financial products, and emerging Internet financial products were compared, by contrast, our analysis of the existing problems concerning the small amount of financial products, and the risk control are analyzed; the fourth chapter to the planning of marketing strategy, analyzes from four aspects, how to increase the rate of return, how to improve the flexibility of the deadline, how to reduce the risk, how to improve sales efficiency, these are the need for careful planning; the fifth chapter analyzes the marketing means, including marketing strategy improvement tools, marketing methods and case analysis, finally to improve the implementation of marketing strategy evaluation.