The Strategy Development For OA Company

OA is a professional company of the buying & selling equipment in offshore oil exploration. With the arrival of the big storm in the oil market in 2014, OA also enter to an unprecedented crisis. The life of everyone is very difficult because the performance fell sharply, they think if the company will be closed? What's about for the OA's development?Whether it has a good future? This article is tried to point out a new development for OA,hope can help it to solve its difficult position.The research work consists of four main segments: a comprehensive literature review on strategic theories and their development, the modifications by author to conventional strategic formulation method, an analysis of OA's ongoing strategy, formulation of a new strategy that incorporates the market changes due to adoption of modularized fabrication technology. The concept of added value is adapted as a criterion for strategy selection, and the Collins criteria and risk assessment approach are used to evaluate the selected strategy.An approach for strategy formation is proposed as a solution to small firms' data access problems. Still based on strategic thinking, the approach takes into account of the thoughts of Mintzberg and the practices of General Electric's strategic planning in development of this semi-empirical formulation approach. The process comprises two main segments with the first for identification of candidate strategies, and the second for assessment of them.The OA strategy formation, as a case study, comprises of an evaluation of the ongoing strategy and identification and verification of a new strategy. The ongoing strategy is evaluated against the current situation of market, which yield a conclusion that this strategy has become ineffective and must be changed. A New strategy to enter the equipment-integration business is identified to address the changing market and the new fabrication method recently adapted. The Added Value of this new strategy is found much greater than that from OA's current operations. Then the Collins criteria and a risk assessment were applied for the assessment of the candidate strategy, which verified it as a good strategy.