Gome's Innovation Model Of Profit Model Under "Internet +"

With the development of information technology,the relationship between the network and the physical,online and offline is becoming more and more closely,accordingly,E-commerce is booming.According to market research data,we find that,compared with the 2014 year,E-commerce scale expansion increased by 20% in the end of 2015,it can be seen that the development of e-commerce is swift and violent.China's e-commerce has a qualitative leap under the influence of the global market,and become the world's second-largest e-commerce market in 2015.Against this background,China's traditional retail industry suffers heavy losses and some of them withdraws from the market gradually,this means that the traditional Chinese retail has to adapt to the development of the times and to seek profit model transformation as well as upgrading,as a matter of fact,the key to success for domestic industries is to find a suitable profit model.As a famous management guru,Tom Peters,Peter F.Drucker pointed out that whether the future enterprise can occupy the dominant position in the competition mainly depends on the business models rather than product.Now more and more enterprises have fully realized the importance of the selection of profit model,and have been thoroughly aware of the key issues to success is the design of profit model.Against on the background of the breakdown of the traditional retail and huge influence of the internet economy,the paper takes the Gome company(Gome Electric Appliance Co.,Ltd.IT.)as the research object,starting from the company's development and profit model,deeply discuss the profit model and the development trend in the future under "Internet +" on the basis of the dynamic supply chain analysis of its profit model innovation,at the same time,put forward feasible solutions and suggestions to build "Internet + retail".The profit model of Gome company shall be deeply researched in this article,so as to give some inspiration to the traditional retail industry profit model with excessive arsenic contamination.