The Research For The Origin Of Mind Philosophy Substance Views

When we talk about the luxury,we all know its key words,which are price,scarcity,luxurious,perfect,legend,history,art,time,dream and so on.Luxury is defined internationally as a kind of consumption goods that is beyond people's needs of subsistence and development which possesses unique,scarce,rare and other characters,also called Non-necessities of life.And on the site of economics,luxury is the product that of the highest result from value/ quality.Overall,luxury has follow characters which are a king of product that is of superior quality or durable in use;the price is higher than its value;the brand is connected with its tradition,special technique and culture;selling on purpose of limit and area;providing the humane service;reflecting social status and superiority to make the owners feel extraordinary and differently.Expensive goods not always are luxury,but luxury must be expensive.To be luxury needs the transformation of culture which become a symbol of status and stratum.Luxury is about the quality not the quantity.For example,a necklace having some diamonds only reflects the owner is rich but not the taste.For luxury,the value in collection is more important than usage.Bain & Company published the Report of Chinese Luxury Marketing in2012 which showed that Chinese has already become the top consumer groups.Because recently luxury consumption has been an economic phenomenon in China,the scholars have developed academic studies on luxury goods.But the research on luxury brand communication is just only a little section of them,especially concentrating on the features of China's luxury marketing and studying the luxury brand communication with the features of the whole luxury market area.Through sample analysis and questionnaire,this paper summarizes the luxury advertisements deliver symbolized content by the high-end channels,and it includes three processes which are generated through a symbol of the orderly combination of potential ideology and values;although the famous people influence andtransferred meaning process and completing the brand resonance effects with consumers.The last but not the least,this paper analyses plenty cases on the spread of luxury brand advertising,indicates the basic advertising communication model of luxury brands.This paper summed up of the communication regularities about luxury brand in China.And according to Chinese marketing and consumers,luxury brands take measures to spread their advertisements specially in China and the problems they have,also put up with suggestions.