Advance Selling In The Presence Of Speculators Or Not

Because the stock market or low price consumers will have to buy a lot of products at speculators.So there is a question of speculation.Advance selling as a new network marketing model,used in daily life more and more,for the manufacturer,the sale could get payment in advance,reduce inventory risk,and update market demand forecast information.For consumers,the products generally have a price discount coupons,price policy,and they can also get affordable.There is no doubt that the sale is good for manufacturers and consumers.Because they can make money,speculators will appear in every corner.there is no way to avoid this problem in the advance selling market,so we put speculators into the model,studying on speculators who enter the market that appeared the problems and corresponding measures.In this paper,we mainly study the influence of the manufacturer's profits in the advance selling market speculators in the presence and absence,and we construct advance selling model based on the speculators.First of all,through the analysis of the model we found that speculators in the market impact on manufacturers profit is effective,can directly affect the manufacturer's decision;We contrast the advance selling market,the manufacturers as long as the speculators in the market in the advance selling,regardless of the final speculators really participate in the advance selling,then its revenue is bound to be less than without speculators in the advance selling market.We also found that speculators are not under any conditions of the market can benefit.Then we found speculators resale price discount only with product market itself related,has nothing to do with the manufacturer's decision variables and price discount yield.Finally,according to the existing market speculators,but choose not to participate in the advance selling conditions,we obtain the optimal strategies of the manufacturer sale.The results of this study can provide some reference and practical guidance for manufacturers' advance selling strategies.According to the different market environment to choose sale strategies,manufacturer will have great answers on market speculators.