Research Of Marketing Stratergy Of Super Of WP Company In MG Cirruculum

Mangement Game(short for MG)which is established and developed in 1970s to 1980s which is now became a capstone course of Carnegie Mellon University.Under Carnegie Mellon University’s interactive computer simulated environment,there are companies consist of a World.Each company is operated by a team which consists of five people as role of CEO,CMO1,CMO2,COO and CFO.This course allows students to simulate international trade occurred in real world aiming to improve the abilities of strategy planning,strategy selection,marketing strategies,financial strategies,production strategies and so on.On aspect of marketing manager,this paper is studying on marketing strategy planning and implementing of Super of WP.The marketing strategy is after one year’s marketing of 2015.By analyzing outside environment as macro-environment and industry environment and inside environment mainly based on marketing results of 2015,competitive strengths are pointed out to make strategy plan finally to fulfill the marketing targets.Marketing strategy implementing is to implement marketing strate-gy plan by using marketing tactics.Marketing strategy is adjusted according to evaluation of strategy implementing and changes of objective environment to fulfill the strategy goals.PEST Analysis and Five Force Model are used to analyze outside environment.SWOT Analysis is used to specific competitive strenghs and area.STP and 4P are used to make and implement the marketing strategy.Marketing strategy implemention is adjusted by evaluation of financial and operational targets and objective environment changes.