Research On Development Strategy Of LS Overseas Chinese Ventures

Since reform and opening-up, the oversea Chinese has become an important part of China's national economy become an important force in the socialist modernization drive, which is more than 60% of the oversea Chinese foreign investment. Overseas Chinese from the early stages of reform and opening up until now, are actively involved in China's modernization construction. With the advent of the global financial crisis and the national regulation policy on the real estate market, real estate industry is more and more fierce competition, and the change of national policy on oversea Chinese enterprises after joining the WTO, in such an environment,the LS real estate companies how to realize the sustainable development of oversea Chinese enterprises need to develop strategic priority.In this paper, using the enterprise strategic management theory and analysis method, the LS real estate company development strategy to the oversea. Chinese enterprise to carry on analysis. First,using PEST analysis model and porter five models of the LS company's macro environment and industrial environment analysis, to explore the LS real estate company's external environment opportunities and threats. Secondly,based on the LS real estate company organization structure, personnel, operating conditions and enterprise culture and internal environment analysis, to explore the core resources and core competence,is clear about the advantages and disadvantages of LS company internal environment. Again,through the analysis of the LS company internal and external environment, using the SWOT analysis model to the oversea Chinese enterprise the LS real estate company's development strategy is analyzed, combining with the mission and goals of strategic positioning, puts forward to differentiate the LS real estate company, reverse type, diversification strategy development plan. Finally put forward for the development of LS company improve enterprise brand management,transformation and upgrading of enterprises, to strengthen the project cost management,intensify the building of informatization strategy implementation Suggestions of marketing strategy, innovation, and optimizing the organizational structure, talent strategy implementation of the compensation, scientific decision-making, financing guarantee.In this paper, force the enterprise strategic management theory and the development of oversea Chinese enterprises the LS real estate company practice, the combination of providing strategic direction for the LS company, hope also provide reference for the same type enterprise.