Font Size: a A A

Research On Social Network Marketing Strategy Of Real Estate Enterprises

Posted on:2018-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:H YuFull Text:PDF
GTID:2359330518992812Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
The arrival of the information age so that people pay more attention to the importance of network marketing, Internet marketing has become one of the most important real estate business marketing, which for the real estate business sales have brought more convenient channels, and improve the network marketing the price of. Wise real estate business in order to better to win the development, we must pay attention to network marketing, strengthen the information age network marketing use. At present, many real estate companies will be network marketing to the strategic level of enterprise development, and increased research efforts,in order to better meet the needs of consumers.Through the research, I face with the current real estate business network marketing status of our country have a more in-depth understanding. We can see the current real estate business for the degree of attention to the network marketing is still relatively high, and has been fully applied to the network marketing to the actual market sales, which is worthy of recognition. China’s real estate enterprises in the process of network marketing has made more outstanding achievements, and has its own corresponding marketing strategy, network marketing in which play an important role. But we still need to see that the current process of China’s A network marketing in China there are more prominent issues,such as network marketing positioning is not accurate, the network marketing marketing system has not yet been built, the overall level of talent is not high, the network marketing channel more single problem. In this regard, the real estate business must develop a scientific and rational network marketing strategy. Combined with the actual situation, we can start from the following aspects: a clear marketing strategy positioning,build a network marketing system, the establishment of outstanding personnel, broaden the network marketing channels. Which is to further improve the real estate business network marketing is of great significance. Although the current network marketing process in China there are still some shortcomings, but it does not affect the network marketing in the use of real estate enterprises and development, I believe in the near future, the use of Internet marketing in the real estate business will be more extensive, the role will be more prominent The...
Keywords/Search Tags:A real estate enterprise, social network marketing, strategy
PDF Full Text Request
Related items