As resist disease defend health and pharmaceutical manufacturing industry,is indispensable in the development and progress of human society,pharmaceutical manufacturing industry core competitiveness depends on innovative creativity,innovation and R&D input what decides the company the strength of the creative ability,timely input of R&D is the key to pharmaceutical manufacturing technology innovation,our country's current R&D input is far cannot satisfy the need of promote all-round innovation,which will directly affect the value creation ability.Based on pharmaceutical manufacturing enterprise in 2014 annual report disclosure of R&D investment of 274 listed companies as samples,from the perspective of accounting policy choice,examine the capitalization of R&D and the expenses of accounting policy choice's influence on the enterprise financial value and market value.The results show that the accounting policy choice of R&D have positive promoting effect on enterprise value.The capitalization of R&D can increase the financial value,market value;On the contrary,expensing R&D will not increase the financial value,market value. |