Research On The Development Strategy Of Bee Industry In Changge Country Of Henan Province

Beekeeping industry in China has a long history.In recent years,with the development of technology,bee industry in our country has developed rapidly,and China has becoming one of the most important countries in the world.At the same time as agricultural modernization is an important part of the bee industry,it would improve crop yields,increasing farmers' income,to meet the market demand,and maintain the ecological balance and improving the economy has a positive effect on human health.As one of the five major industries in Changge,the bee industry,after the reform and opening up more than 30 years of development,has become a special industry in Changge.It is very important and meaningful to develop the bee industry in Changge and strengthen the cluster effect,which will play an important role in adjusting the structure of agricultural development and increasing the income of farmers in Changge in the future.In order to intuitively grasp the present situation of the local development of bee industry,develop relevant countermeasures and effective measures,through in-depth investigation of the current situation of Changge bee industry,get real and effective data,and carries on the comprehensive collation and analysis,systematically expounds the advantages of the current development of bee industry in Changge is facing and through the analysis of problems,put forward the strategic objective and strategic implementation path.This article takes the strategic development of bee industry in Changge as the research object,using the enterprise strategic management thought and industrial cluster theory,elaborated on the current situation of the development of bee industry in Changge City,using the PEST analysis method,to analyze the external environment and advantages of using SWOT matrix method in Changge City,the bee industry weaknesses,opportunities and threats analysis of the system,then use the "five forces" model to analyze the Changge bee industry competition environment,through systematic strategic analysis steps,put forward the strategic goal,suitable for the development of bee industry in Changge city positioning and strategic implementation path.The study found that Changge has a good industrial base,diversified sales mode,and the successful experience of large-scale enterprises can learn from external factors,the development of policies to support the bee industry at the same time,bee products market demand has gradually expanded.But at present Changge bee industry also has many problems,mainly as follows: the quality is uneven,has not formed a unified quality standard;there is the problem of duplication;product technology content is low,which leads to lack of deep processing added little value;brand building of bee products is relatively weak;talent shortage appears etc..Coupled with the strong dependence of the natural environment of the industry,the industry is very fierce competition outside the industry,the development situation of Changge bee industry is also very grim.In this paper,the establishment of differentiation and the strategy of SO in Changge,from the enterprise and the government to put forward a number of two levels to promote the development of Changge bee industry.It will be of great significance to solve the problem of sustainable and healthy development of bee industry in Changge,and to enhance the market competitiveness of products.