Research On JingGangShan Rural Tourism Development Strategy

With the improvement of people’s living standards,the rural tourism is becoming an effective way for the public to relax themselves and train their characters.In recent years,the rural tourism has brought tourism industry in China and new growth in rural economic developments,which is of special significance to the developments of new rural constructions in our country;meanwhile,which has also been highly valued by the government.This paper illustrates the related theories of rural tourism and analyzes the present situations of rural tourism developments in Jinggangshan,adopting the SWOT analyses;It illustrates the developing strengths,weaknesses,opportunities and challenges of Jinggangshan rural tourism.Countermeasures and suggestions are put forward as follows,aiming at the analyses of existing problems and deficiencies.Plan scientifically and reform the managerial systems as a whole;The environments should be protected,developing tourism products of high qualities;Capital should be attracted,bettering infrastructure constructions;Propagandas should be highly paid attention to,promoting tourist zones’ popularities;Trainings should be strengthened,improving the levels of staffs in order to promote the sustainable developments of the rural tourism of the Jinggangshan,accelerating the process of integrations of urban and rural developments of the Jinggangshan.