Study On The Cusomer Preferences Featres For The Children Medicai Insurance And The Precision Marketing Strategy Case Of ZGRS

There is no doubt that relative to the pace of China's rapid economic development since the reform and opening up,cover livelihood efforts can be said of the public social security system is sound ones;weak social security system for the education of the general public facing rising spending and health care costs,inadequate,therefore,to purchase commercial insurance is an important way to make up for the lack of social security.Full II child release of good policy undoubtedly on whole insurance especially on children medical insurance business brings huge of customer needs,2010 of sixth times national population census data showed that China 220 million has 0-14 age less child,about accounted for total population base of16.61%,2016 "full II child" policy of landing,will makes this base to annual 12 million of scale increased,raised baby cost of improve and risk consciousness of improve will will promote parents strengthening on children added insurance efforts,Many insurance companies will invest more in the education of the future insurance,accident insurance and the children's health insurance and other insurance sales.Insurance company both product development and sales,should be adapted to local conditions,different regions,different groups,different levels of insurance needs,flexible insurance terms and sales strategy,uniform,dull children's insurance products and marketing strategies are not be available in all areas.Paper to ZGRS for cases,and to Zhejiang province for target market,in collected and reference related literature information of based Shang,design potential customer parameter insurance children medical insurance bias select questionnaire survey table,and to for first,and two times and intentionality insured customer of consulting survey results for according to,used discrete select model in the of logit model and using SPSS20.0analysis software on based data for analysis,determine insured customer parameter insurance children medical insurance bias select,Its customers significant correlation and regression analysis of individual characteristics,in particular identifying customers select the insurance product category is most evident in the process of influencing factors for enterprises in the chosen direction of the children's health insurance market offers some suggestions in order to serve the enterprise market segments to enhance the core competitiveness and enhance the return on the market,providing important references.