| Wenzhou Zhongshan branch of the Agricultural Bank is one kind of listed state-owned joint-stock commercial banks.Corporate business for the future development of ABC plays a decisive role in supporting,therefore a bigger and stronger urban business is not only needed in ABC own development,but also the only way to improve、test、forge the self in the fierce competition.t.In the current economic situation,what kind of marketing approaches and strategies to accelerate the upgrading of the corporate business marketing capabilities,is needed to study and solve problems.Based on the theory and analysis tools of marketing,using the analytical method which combinates of stereotypes and quantitative,theory and demonstration,this paper expounds the existing marketing theory,introduces the characteristics of commercial banks and the analysis methods of existing marketing strategies.This paper analyzes the status quo and problems in development of Wenzhou zhongshan branch s corporate business in the aspects of the development status,trend and existing problems,pointing out that the deficiency of market segmentation,price,channel and promotion is the main reason for the existence of the current problem.Moreover,this paper analyzes the current development environment from the aspects of macro environment,the industry environment and its own environment,using the SWOT analysis method to summarize the advantages,disadvantages,opportunities and threats of Wenzhou zhongshan branch.Finally,constructing the corporate marketing strategy of the Zhongshan branch with designing of marketing idea,positioning of corporate business market,devising of marketing strategy,ensuring and supporting of marketing implementation.Finally,hoping to optimize and improve the corporate business marketing model and marketing system of Zhongshan branch through the discussion of this article,so as to achieve the rapid development of corporate business in the Zhongshan branch. |
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