Research On Reformation Of Traditional Industries With Internet Thinking

Reformation of traditional industries with Internet thinking is the operation concept rapidly emerging in China in recent two years.As Internet technology has been rapidly developed,influence from Internet penetrates into all aspects of people's life and the development of Internet technology accelerates opening and flattening of the whole society.Internet exerts its influence on all trades and professions and deeply affects and changes traditional economic activities.Internet has infinite possibilities in future and becomes an irreversible trend.More and more models of Internet plus XX industry is emerging and Internet thinking is gradually penetrating into operations of traditional industries and will inevitably change every industry in the near future.However,what is Internet thinking so far? For a traditional enterprise,how to change business model with Internet thinking? No agreement has been reached at present.In business circles,especially in traditional industries,many enterprises try to introduce Internet in the process of operation during they are faced with transformation,but the success rate is relatively not high.Therefore,the way to change the traditional industries with Internet thinking becomes the hot topic.In this paper,literature research method is applied to summarize varied interpretations of academic and business circles on Internet thinking and several aspects of business model reconstruction are put forward from the perspective of Internet thinking in combination with previous theories of business model transformation,and influence from Internet on these aspects is analyzed;secondly,the case study method is applied and against the background of Internet start-ups,three case enterprises of business model transformation with Internet thinking are adopted as the subjects investigated to respectively set forth the reformation of enterprise value proposition,value chain and customer relations with Internet thinking;and finally,the induction and deduction method is used for analyzing the way of reforming business model with Internet thinking in an enterprise and discussing the way of transforming traditional industries with Internet thinking.The research in this paper is oriented at transformation of business model under Internet thinking,which has referential significance to innovation practice of China's traditional industries in combination with the current background of Internet start-ups;the research on transformation and creation conducted by traditional industries with Internet thinking can assist the enterprises in the traditional industries in finding out weak links in the operation process and effectively utilizing Internet technologies,there by realizing operation transformation,improve innovation capacity of the enterprises,lead the traditional industries to carry out transformation of business model with Internet thinking and accordingly improve the market competitiveness of enterprises effectively.The research concludes that product and user experience are always the cores of enterprises' operation in the Internet era,and reconstruction of traditional industries can be carried out with Internet thinking from the aspects of value proposition,value chain and customer relations.