Research On Revenue Recognition Problems Of Internet Companies

In recent years,China's Internet companies have gradually grown up,China has become the world's largest Internet user market.As a new industry,the business of Internet companies is different from that of traditional industries,and the particularity and complexity of their transactions bring challenges to revenue recognition in practice.There is a principle-oriented problem in the existing guidelines,and there is no confirmation criteria for specific industries and specific businesses.How to apply the principle of income recognition is a big problem in the accounting treatment of Internet enterprises.This paper takes the typical Internet company music model of business model as an example to study the existing problems of Internet enterprises in the confirmation of income.Firstly,it analyzes the eco-business model and the main income type of music.Secondly,according to the basis and status quo of the current income recognition,combined with the principle of accounting revenue recognition,we find and analyze the problems existing in the process of revenue recognition.The main problems with the existence of music watch are: "Terminal + Members" bundled sales revenue confirmation problem;long-term membership income deferred to confirm the problem;advertising and distribution business exchange transaction revenue confirmation problem;promotional activities presented to the user's virtual currency or goods no Accounting treatment;long-term use of virtual currency in accordance with the principle of income recognition does not carry out income recognition or disclosure.Finally,based on the principles of China's Accounting Standards for Business Enterprises,International Financial Reporting Standards and the United States generally accepted accounting principles and combined with the principles of China's latest income guidelines for the draft,the Internet companies apply the new income guidelines for the recommendations and the draft The proposal.Among them,the Internet enterprise application recommendations include: identification and decomposition of bundled sales in the performance of the obligations and transaction prices,according to the independent elements according to the separate price method for income distribution;single-month members to confirm the current income,long-term members first included in advance receipts And then to confirm the deferred month;to determine the commercial nature of the exchange of transactions;according to the different ways to confirm the reasonable way to confirm the gift of virtual goods or merchandise;to meet the income recognition conditions of long-term use of virtual currency is recognized as income.Suggestions for the draft are: to strengthen the decision to transfer control,standardize the income recognition procedures;to increase the identification of obligations and determine the guidelines;to provide more operational guidelines for the application of guidelines.Designed to provide application guidance for other Internet business revenue validation practices with similar business models.The existing literature on the Internet business income recognition research mostly only theoretical analysis and discussion,and only a certain aspect of income or a business analysis,the lack of integrity and systematic.This paper discusses the practical application of the Internet Enterprise Accounting Standards Clause in the light of the specific case,and puts forward the concrete method of practical operation,which has certain innovation and practical significance.