The Research Of Boc Harbin Zhong Yin Da Sha Branch E-banking Marketing Strategy

With the rapid development of information technology, as well as the third party payment companies get access to the banking industry, the traditional business faces more and more serious challenges. Such a theory which regards customer as center?the development of electronic bank business become traditional banks to deal with the third party payment shock,save manpower cost and improve service quality, to enhance customer satisfaction and loyalty of the inevitable choice. Electronic bank has become the development trend of modern commercial banks, and it is an important embodiment of the core competitiveness of modern commercial banks.The BOC of Zhong Yin Da Sha Branch as the research object, in the literature analysis,on the basis of market research, stated the current situation of the development of electronic banking, Combining domestic and foreign research results proposed studies on the electronic banking business development the lack of related research, and put forward the research method based on data analysis. Then through the SWOT analysis, pointed out that in the large enterprises, small and medium enterprises and individual customers and different target customers in the market positioning, clear The BOC of Zhong Yin Da Sha Branch of the marketing strategy, such as channel strategy of product innovation strategy, different price strategies and variety of placing strategy, a full range of promotional strategies, providing effective specific means of electronic bank business marketing in measures. From the market positioning accuracy、reality and price strategy of a reasonable degree of the implementation of talent strategy, improve the competitive mechanism, achieve strategic alliances and enhance the level of customer management suggestions and opinions.Anyway, the development of electronic banking business, BOC conform to the trend of the development of the times, continuous improvement, innovative products, to meet customer needs, accurate market positioning and effective marketing strategy and evaluation measures is the necessary condition to promote the development of electronic banking business, the research for electronic banking marketing practice to provide useful reference.