Research On The Diversification Strategy Of China JHS Group.LTD

Dongguan JHS company is the company,whose the primary business is producing air conditioning and communications products.And the JHS company which located in ChangPing town DongGuan city,and it has the name of manufacturing base of china.With the deepening of China's reform and opening up constantly,in May 2014,Xi Jinping,the General Secretary was put forward economic development of our country had entered the"new normal" of economic for the first time.At the same time,the economic competitiveness of the ASENA countries is in constant development,and the "golden decade" of the manufacture industry in china is gone forever.So the single business model Depend on quantity and speed can no longer be as the main way of enterprise development.We have reached the conclusion from the development of Chinese enterprises.Enterprise diversification strategy provide strategic for support to the development of enterprise.To the diversification strategy of JHS company will realign enterprise resource,and it can develop the JHS's advantage.This article is based on the JHS company using of the strategic theories,regarding JHS company as research object,the thesis studied the strategic development of JHS company in detail.And we will use methods of PEST\SWOT analysis and the BCG Matrix.By the analysis of the situation of JHS,and the conclusion is that there are many shortcomings in JHS company.And pointed out that JHS need continuing to invest technology research and development ability,through strengthens the enterprise culture and strengthen the construction of enterprise's brand,and the same time need to strengthen the construction of enterprise talent.Today,in order to enable enterprises to sustainable development,and in today's complicated market environment,JHS must carry out the diversification strategy base on the business environment.