Analysis And Design Of The Management System Of Shandong Venture Innovation Promotion Association Based On CRM

Customer Relationship Management(CRM)is very effective as business management knowledge management methods and theory,widely used in the commercial field,emphasizes the "customer centered",enterprises to establish close links between can with customers,so that the establishment of effective coordination between the various aspects of each part,the enterprises in the final.The customer resources,to achieve the expected return of the enterprise.The purpose of customer relationship management is based on customer-centric,providing a full range of management perspective as the main body,combining scientific management and information technology,help enterprises improve and standardize business processes,improve the level of mining potential customers,enhance customer communication ability,improve the quality of service for customers and in order to achieve effective customer resource management,to upgrade the core competitiveness of enterprises.Based on the concept and system of customer relationship management has been widely used in all walks of life.Shandong province will promote innovation and entrepreneurship in Shandong province will promote entrepreneurship and innovation to build the basis,mainly is the integration of social entrepreneurship and innovation resources,to guide the community to actively carry out innovation activities,organized by the business sector as the representative of social forces to help raise entrepreneurial projects,innovation achievements related resources and capital,build all kinds of the sharing of resources and entrepreneurial projects,helping the transformation of innovation platform,promoting the transformation of scientific and technological achievements into industrial achievements.Its service object is all kinds of entrepreneurial innovation institutions and organizations,entrepreneurial innovation organization staff,engaged in entrepreneurial innovation,entrepreneurial innovation mentor,entrepreneurial innovation projects.The concept of customer relationship management into Shandong province will promote entrepreneurship and innovation,the management innovation and optimize the service mode,promote its management innovation and development,to expand the opening to the outside world,open the service object depth participate in interactive channels,expand the entrepreneurial innovation service propaganda,build flexible and efficient platform for the bridge.The communication between objects for each service set up;the better service for the object services,improve the success rate of entrepreneurship and innovation,enhance community participation enthusiasm,to achieve rapid development of entrepreneurship and innovation work,plays a very important role.This paper firstly introduces the related concepts of management system theory,system analysis of the relationship between management system and customer relationship management,demonstrates the management system of the construction of social organizations also need to adopt the concept of customer relationship management and method.Based on the study of Shandong province business innovation to promote the actual demand and analysis of organization and management system construction,points out that Shandong province will promote entrepreneurship and innovation problems of organization and management,decentralized business process is not perfect,the system construction of the foundation is weak,not strong sense of service and lack of practice in building the organization management system in Shandong Province,put forward the innovation and entrepreneurship promote the management system in the construction process,to use customer relationship management concepts and methods,introduces the function and performance requirements of the overall structure of the system and each subsystem,put forward the idea of reconstructing the relevant business process.Finally,starting from the design of management system of Shandong province will promote the innovation and Realization of the analysis,the use of customer relationship management,integrated business process information organization,data management and other advanced management methods and techniques of management system theory,detailed design.The innovation of this article,mainly in the following two aspects: one is the research and analysis of customer management system based on relationship management,demonstrates the management system of the construction of social organizations also need to adopt the concept of customer relationship management and method;put forward in Shandong province will promote entrepreneurship and innovation management in the process of system construction,the development of ideas to use the concept of customer relationship management and method.The two is based on customer relationship management,integrated business process information organization,data management and other advanced management methods and technology theory,using the technology of B/S multi tier application system architecture,combined with modular design method,respectively,in Shandong province to promote entrepreneurship and innovation hierarchy management system analysis and design.